Marketing + Design

Kathryn Galloway

Brand COMMUNICATIONS + Design

I’m a marketing and creative leader with a passion for building authentic connections between people and the brands they remember.

With experience spanning brand campaigns, digital strategy, email marketing, and creative direction, I bring both big-picture thinking and hands-on execution to the table. I’ve led everything from e-commerce launches and multi-channel activations to award-winning storytelling and team development. I love the challenge of aligning data with design and bringing thoughtful strategy to life in a way that feels genuine and human.

My background blends editorial design, digital marketing, email marketing, and brand storytelling—especially in industries where experience and emotion matter. I thrive in the in-between spaces: where strategy meets creativity, where heritage meets innovation, and where a strong concept becomes something memorable.

This portfolio is a snapshot of the work I’ve led, the teams I’ve built, and the ideas I’ve brought to life.

 

What I do

 
 

BRAND EXPERIENCE

Consider all touchpoints of the holistic customer journey, ensuring ideal timing and messaging in all interactions, to inspire and evoke positive emotion.

COMMUNICATION STRATEGY

Utilize website, email marketing, SMS and more to craft a timeline of personalized messages throughout the customer lifecycle.

INTEGRATED MARKETING

Ensure that the brand message is effectively customized across each channel, considering audience, media type and stage of marketing funnel.

visual + graphic DESIGN

Create strong and memorable imagery that will speak to core audiences and convey a clear message while working within identified standards.

 

creative direction

Provide vision and oversight into both internal collateral and customer-facing campaign creative to ensure consistency in visuals, content and tone.

EMAIL MARKETING

Create segmented and relevant lead nurture, engagement, and transactional campaigns with personalized content and a clear CTA.

UX + WEB DESIGN

Consider the digital customer journey to create engaging web content that guide the user through the dreaming and planning process to purchase/booking.

PROJECT MANAGEMENT

Organize, delegate and activate projects from conception to launch; creating measurable and realistic deadlines and clearly communicating expectations.