Marketing + Design

Kathryn Galloway

 I am a marketing & creative leader in the golf and hospitality industry that loves to find beautiful and authentic ways to connect audiences to brands.

Experience

Pinehurst Resort

 Assistant Director of Marketing :: 2023 - Present

  • Creative services and marketing communications team management

  • Managed creative and messaging strategy for paid media with our digital agency

  • Led the redesign and launch of new e-commerce site

  • Led RFP and selection for digital agency search

  • Created and activated a multi-channel strategy for a new golf course and vacation package

  • Coordinated and activated 2024 U.S. Open campaign, launched one year prior to the Championship at Pinehurst, that included email marketing, social media, website, video, paid media, print creative and more.

Senior Marketing Manager :: Feb 2022 - Present

  • Managed creative and messaging strategy for paid media with our digital agency

  • Managed email marketing and lifecycle communications strategy, development and reporting

  • Managed creative services department

  • Launched refreshed brand campaign and led activations including paid display, guest-facing collateral and integration into employee training/culture.

  • Led website redesign RFP process from proposal to agency selection and project management to launch.

  • Proposed and led implementation of new guest survey platform.

Marketing Communications Manager :: Dec 2020 - Feb 2022

  • Increased bookings and room night revenue attributed to email campaigns from 459/$649k in 2019 to 1,136/$1.75m in 2021.

  • Led RFP and agency selection for website redesign

  • Concepted, designed and led executive pitches for a new brand campaign

Email Marketing and Website Manager :: January 2019 - August 2020

  • Designed and implemented lifecycle email campaigns, expanding the resorts guest communications journey to include pre-arrival, post-stay and lead nurture messages.

  • Doubled email engagement rate by segmenting database and tailoring messages by audience type, geo and stage in lifecycle.

  • Developed email marketing strategy for newsletters, dedicated sends and nurture campaigns.

  • Managed database and audience segmentation of 300k+ subscribers.

  • Designed custom email templates using HTML, utilizing UTM to track engagement.

  • Managed content and design updates on pinehurst.com.

The Pilot LLC

Art Director, Business North Carolina Magazine :: March 2016 - December 2018

  • Led editorial creative concepts, designed pages, managed pre-press QA, coordinated photoshoots and creative budgets

  • 2018 The Alliance of Area Business Publishers Editorial Excellence Awards: Silver - Best Overall Design

  • Redesigned and launched businessnc.com

Creative Director, The Sway :: October 2016 - December 2018

  • Created brand identity and newsletter content strategy for a new email marketing initiative, The Sway, for The Pilot.

  • Managed email creation and database growth, and website development.


Design Department Manager :: July 2013 - March 2016

  • Led team of four graphic designers, created SOP, incentive program and balanced workloads leading to increased efficiency and a more motivated team

Meridian Kiosks

Senior Graphic Designer :: December 2012 - July 2013

  • Refreshed promotional collateral including case studies, white papers, infographics and sales booklets.

  • Led website redesign content strategy including SEO mapping and copywriting, design of graphic assets, page structure and navigation.

the pilot newspaper

PineStraw/O.Henry Magazine, Associate Art Director :: 2011-2012

  • Designed editorial pages, managed pre-press QA, and coordinated photoshoots

  • Art directed and designed Chamber of Commerce magazine and 2011 ACC Championship programs

Graphic Designer :: 2007 - 2011

  • Designed ads and special newspaper inserts

 

Career Highlights

2023 HSMAI Adrian Awards: Bronze - Best brand campaign - “Happens Here” 

Panelist at 2023 Revinate Navigate conference: “Revitalize your email marketing strategy to power direct revenue”

2018 The Alliance of Area Business Publishers Editorial Excellence Awards

Silver - Best Overall Design (Business NC)

Doubled email engagement rate from 2019 - 2021 by segmenting database and tailoring messages by audience type, geo and stage in lifecycle.

Resulting in:

Increase in bookings attributed to email campaigns from 459 in 2019 to 1,136 in 2021.

Resulting in:

Increase in room night revenue attributed to email campaigns from $649k in 2019 to $1.75m in 2021.

Proficiencies

  • Adobe Creative Suite: Photoshop, Illustrator, InDesign, Dreamweaver, Adobe XD

  • Email marketing design and strategy

  • Web design (Wordpress, SquareSpace)

  • UX design

  • Data analysis and reportinG

  • Photo shoot art direction and styling

  • Advanced photo editing & retouching

  • Visual and Graphic Design

  • HTML 5 and CSS 3

  • Canva

  • Shopify

  • Powerpoint

  • HTML/CSS

  • Google Business Profiles

  • Google Analytics

 

Education

Bachelor of Science :: Interior Architecture, 2006

University of North Carolina at Greensboro - CIDA Accredited